How it all began...
In 2020 The Power of Possibility Book was launched to the world. After 3 years in the making and a life-time of journey encapsulated, it couldn’t have come at a better time. A story of ‘possibility’ was just what the world needed as it entered a chapter of ‘limitation’ during the pandemic. It was as if it had been called for to be written.
Since that time, thousands of personally signed copies have been shipped to, and read, all over the world.
Now in its Second Edition and available as an Audio Book narrated by The Author, it has received many a heart-felt and glowing review. It’s been described as a beautiful illustration of how purpose, passion & pure determination can drive anyone to achieve the extraordinary in their lives.
What came next...
In 2025 ‘The Power of Possibility’ moved beyond the book shelf, to impactful moments in our lives, whether we’re out running, cheering from the sidelines or kicking off the day with a cup of inspiration - with a range of inspiring, meaningful and good quality merchandise.
The sole purpose of the book was to help ignite something more in someone’s life. The collection of merchandise and the community of like-minded people who are being drawn to it - takes that initial purpose even further - to feel part of something bigger and to feel inspired and supported to dream bigger and untap our true potential - in running and in life.
Alexandra André, Founder of The Power of Possibility
A Passion for Possibility. A Life Built on Purpose.
I’m Alexandra André—marathoner, IRONMAN finisher, coach, author, speaker, and above all, a passionate believer in what’s possible.
My journey started on a farm in South Australia, where I first discovered a love for running. Years later, I crossed the finish line of my first marathon—the Melbourne Marathon in 2008—and everything changed. It sparked something deeper. A curiosity about what I was capable of, and a hunger to go further.
What followed wasn’t a straight path. There were setbacks, injuries, and plenty of moments of doubt. But in 2015, I took on the challenge of IRONMAN Melbourne—a race I dedicated to my late friend Mads. That race didn’t just change my body. It changed my entire outlook on life.
Since then, I’ve completed more marathons, launched a business, written a book, become a mum and a coach to help others chase their goals, too.
However you found your way here, I want to say Welcome.
I hope you find whatever support and inspiration you need to help take you to the next level. Because if there is one certainty I've discovered on my journey, it's that we are all far more capable than we could ever imagine!
Dream Big & Believe. You've got this!
What you can expect
Everyone is welcome here. Runners, non runners.
Elite, fast runners. Back of the packers. Those just starting out.
Those who love to cheer others on & are looking for a space to do it.
This is not limited to one person. It's a community and will be moved by the community - it's a collective contribution, a team spirit, of like-minded people aspiring to more, whilst supporting and encouraging others to do so too.
It's relatable. It's about everyday people and runners, at whatever level you're at. Sharing the highs and supporting each other through the lows. Everyone is welcome & feels celebrated & supported. It's not about time or distance as measures. It's about the relative stretch.
More than the goal, it's about the journey it gives rise to.
It's real & genuine. No strings attached. Nothing fancy or sophisticated here. What you see is what you get - straight up!
It's simple, powerful and impactful.
It's a space that will meet you where you're at. Dive all in & immerse yourself in the energy of the power of possibility, or just make it a one time visit and get all you need for now.
We don't play by the 'rule book' here. We genuinely believe that anything is absolutely possible - in terms of what we can achieve, and how we can get there. So you won't find us subscribing to a 'one size fits all' model (unless it's the cap - they totally do! :)
This is a space where we get to bust the 'myths' and defy the 'limits'.
In a content rich world - we want to cut through the BS and confusion and provide good, pure, useful resources to help guide you, and help you feel empowered to trust that your inner compass knows the way!
